Operations Strategy Of Samsung Group Essay Example | Topics and Well Written Essays - 2000 words

Operations Strategy Of Samsung Group - Essay Example To remain on a customer’s shortlist, a company has to qualify and re-qualify all through the customer decision making process. Failure to compete at any of these stages would render the firm unable to compete in the rat race. Order winners and qualifiers are both market specific as well as time specific and thus would vary from market to market and also change from time to time. Bozarth and Handfield have opined that order winners are those performance dimensions that differentiate a company’s products and services from its competitors’. Firms win the customer’s business by providing superior levels of performance on order winners. On the other hand, order qualifiers, as stated by Bozarth and Handfield are performance dimensions on which customers expect a minimum level of performance. Superior level of performance on an order is not likely to give the company any competitive advantage.Skinner has been of the opinion that the competitive criteria for a man ufacturing strategy may include the following:†¢ Quality: Manufacturing of products with high standards performance and conformance with high quality †¢ Delivery speed: Meeting of delivery schedules set by the management†¢ Delivery dependability: Responding promptly as well as efficiently to orders from incoming customers†¢ Flexibility: The ability to modify designs as per the needs of customer and react to changes in product and product mix of the firm