Applying Social Influence Theories Essay Example | Topics and Well Written Essays - 500 words

Applying Social Influence Theories - Essay Example The message chosen to advertise this product is based on people’s need to confirm to their self – assigned roles of conservationist, environment conscious person; green warrior; or providing care-giver. It would go something thus: â€Å"You are amongst those people who are attempting to help the environment in so many small and big ways. You love the planet; and so do we. You want to make the world a better place; and so do we. Our little contribution is this range of organic snacks; developed from sustainable products all through. These recipes draw inspiration from age old traditional snacks across ethnicities. Our snacks are healthier, more nutritious, while being just as tasty as other competing brands. And as a bonus; they will help you protect the environment as well. Even the wrapping is eco-friendly! Yes, they have a shorter shelf life; but that won’t matter sine they will be long gone before that date. So help us help you make this world a better place. Question 2 Social influence is the process of affecting the opinions, attitudes, behaviors and desires of a number of people through the use of persuasive messages. This influence need not always be exerted in the first person; and can be done through the media in order to reach a large number of people.