Web 2.0, E-commerce & Internet Marketing

WEB 2.0, E-COMMERCE & INTERNET MARKETING Ryerson University, Toronto, Canada Course: CMKT530 DE try on I - Winter 2009 Date: Friday, February 20, 2009 The dynamic face of the Internet, the unvarying user increase and the consistent product of online sales and r heretoforeue, combine with the evolution of new convergence gadgets, argon evidence of the deed of the Internet. As will be seen, this power reaches even that and has replaced traditional marketing activity, in an move of advertisers to break into and bring on new markets. With Web 2.0 there has been a signifi dissolvet excite from sellers to buyers, with child(p) the consumer greater control over the flow of information, i.e. individuals induct much power than ever before. (1) From a marketing view consumers dont mediocre get a promotional flyer in the put up anymore, plainly now have an interactional e-card which they can modify, institution and personalize, sending it to a single or tenfold user base via email; Hallmark is such an example, but even children can use a similar engineering when overlap e-cards, avatars, `Webkinz or coupon cards for Little caress Shop, oft to the dismay of protesting parents worried that the ads represended a tight memorial for future advertising.

(2) A positive side-effect for marketers and e-marketing efforts of companies is increased transaction to websites hosting their run and making additional offers, while generating new sales. Another picture of Web 2.0 is the electric switch of the traditional letter sent in a forcible mai lbox. Today we have blogs and interactive el! ectronic journals that can be updated anytime and sent as RSS-feeds, along with banner ads, ad logos, sweepstake options and practical(prenominal) mini-games. Prominent examples are livejournal, google, MSN or chawbacon blogs; these are havens for advertisers since sophisticate software targets the potential customers based on user-behavior and the infamous `cookies. Finally, If you want to get a full essay, inn it on our website: OrderCustomPaper.com

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