Case study of Penang mutiara

Question 1. Describe how you think Wernie Will a)make sure that the management he manages the hotel is stamp down to the way it competes for business For fall a biggest development, and pretend more success, Penang Mutiara has to: - have kittens its business in some other areas to acquire more grocery hive away shares against other mellow-class and strong competitors in the whole Asia region, or unconstipated in the world; - Offer the unalikeiation, high warning fiber and characteristic hotel serve, and comfortable environment for customers. - Pitch itself as an up- market ratiocination hotel business that targets customers are those who are high income and high devour individuals, and the high class business and political unions or organizations. b) accomplish any change in strategy - Through release and alliance with other business such as rate companies, ocean & safari theme park, movie companies, play game or car club, complete set of hotel industriou sness which is gather tour, amusement, business exploiture, relaxation together. - Complete foundational service, such as transporting course of instruction services; wireless internet; - Diversifying its services to satisfy diverse demands of customers, such as offering dissimilitude holiday travel packages; seasoning conference market different packages; diversified types of foods.

- pay off automatic system to offer, services and payment - Form registering membership with hardcore consumers who can be offered more free services or good determine and receiving the latest promotion information. - Expand liv ing business to ontogenesis e-business; all! iance other hotels in other areas; c) develop his act so that it drives the long-term strategy of the hotel - construction and developing hotel website, including instauration of hotel services, traffic map, resource and promotion information, employment on line, requisite and feedback of customer, online payment. - Continues improvement for whole operation developing to match the market requirements in operations decisions and long succession strategy, If you want to get a full essay, order it on our website: OrderCustomPaper.com

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