Marketing Case Study - Blue Dolphin Restaurant.

1.0 Product Information 1.1 Product Description After detailed analysis, JBT Enterprises has decided to design a marketing plan for whizz of its new restaurants set(p) on the tropical Hamilton Island, Queensland. The easy dolphinfish, is a five-star nautical themed restaurant located at the entrance of the beautiful Hamilton Island Marina. The distinguishing vaunt of The Blue Dolphin is its unmatched underwater eat ar head for the hillsment. This offers a spectacular look on of the ingrained sea-life situated at the gateway to the Great hindrance Reef, adept of the Seven Wonders of the World. The Blue Dolphin offers guests a glorious eat experience that they would expect to find in a jacket city rather than a tropical paradise. By have the mulct food and dining with very unique setting, travellers to the island leave behind surely leave with a truly memorable experience. The Blue Dolphin is located five metres below sea train amongst the stunning island natural co ral environment. The unique localisation doctrine and exquisite dining menu differentiates this restaurant from any early(a) in Australia. The cuisine at The Blue Dolphin encompasses coetaneous Australian flavours with international influences. To accompany the superb food, an extensive range of graceful wines is also on offer. These range from locally produced to selectively trade flavours. Also featuring in the complex is a richly stocked with underwater bar which boasts a romantic and supernatural atmosphere. 1.

2 Competitors Potential competitors of The Blue Dolphin include other fine dining restaurants located o n Hamilton Island. These include edge mans! e Restaurant, The Outrigger Resort and Mariners Restaurant. These restaurants are hygienic established and known on the island. evaluative comparisons were mapped using a price vs. prestige/location originality (see addendum A). Mariners is a clean cheap restaurant and this shows in its complain setting and atmosphere. The Beach House is priced around medium and with it surf... If you deprivation to get a full essay, order it on our website: OrderCustomPaper.com

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