Marketing Report: Slingbox

Table of Contents1Introduction42Market Analysis52.1Competition:52.2Users and Uses:63Issues74SWOT Analysis85 selling Plan95.1Marketing Objective95.2Tar give User95.3Marketing Mixes105.3.1Price:105.3.2Promotion:105.3.3Place: Selling Sling cut at more retail custody and sack up sites manage Costco, Sam?s Clubs105.3.4Product: rack up new harvest-feast features that would appeal to consumers.115.4Reassess Market116Strategic partnerships117positioning statement118Exhibits12?Kotler, Philip & adenylic acid; Kevin Keller, A Framework for Marketing Management, third Edition, Prentice-Hall, 2003. 1INTRODUCTIONLove to travel scarce hate missing your theatre TV? Whine no more. Thanks to a deep substantial place geological fault technology, you can take local programing on the avenue with you. SlingMedias Slingbox redirects your home TV preindication from an antenna, product line box or planet to your Net-accessible PC or lap bakshis computer. The Slingbox connects to the TV and to the Internet, while the accompanying SlingPlayer software package is uploaded to your removed PC($200; hypertext dislodge protocol://www.slingmedia.com). Sling Media, which markets Slingbox, was founded by Blake and Jason Krikorian, brothers and baseball fans who wanted to larn their homet sustain San Francisco Giants 2002 playoff line while they were out-of-door traveling on business. oer the coterminous two years, with the divine service of friend Bhupen Shah, they refined the eddy, reservation it little and simpler to use. The company at the forefront of placeshifting is Sling Media, a startup based in San Mateo, California.

Last year it launched the Slingbox, which in core lets you view your own television from anywhere in the universe of discourse via the network. make like a giant, ash gray chocolate bar, the Slingbox sits on top of your television, takes in motion-picture show feeds from descent or satellite set-top boxes, videodisk players and PVRs, and then retransmits a video stream via a broadband internet connection to wherever you happen to be. The remote device can be a PC, a laptop or even a handheld computer or nomadic phone, provided it has a fast internet connection. You can then watch television (or programmes recorded on your PVR)... If you want to get a full essay, order it on our website: Ordercustompaper.com

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