Definition and Examples of the Plain Style in English

Definition and Examples of the Plain Style in English In rhetoric, the term plain style refers to speech or writing that is simple, direct, and straightforward. Also known as the  low style, the scientific style, the simple style, and the Senecan style. In contrast to the grand style, the plain style does not rely heavily on figurative language. The plain style is commonly associated with the matter-of-fact delivery of information, as in most  technical writing. According to Richard Lanham, the three central values of the plain style are Clarity, Brevity, and Sincerity, the C-B-S theory of prose (Analyzing Prose, 2003). That said, literary critic Hugh Kenner has characterized plain prose, the plain style as the most disorienting form of discourse yet invented (The Politics of the Plain, 1985). Observations and Examples I am glad you think my style plain . I never, in any one page or paragraph, aimed at making it anything else, or giving it any other merit- and I wish people would leave off talking about its beauty. If it has any, it is only pardonable at being unintentional. The greatest possible merit of style is, of course, to make the words absolutely disappear into the thought.(Nathaniel Hawthorne, letter to an editor, 1851) The only way to write plainly, as a worker should, would be to write like [George] Orwell. But the plain style is a middle-class accomplishment, got by arduous and educated rhetorical effects.(Frank Kermode, History and Value. Oxford University Press, 1988)The plain style . . . is completely unadorned. It is straightforward and void of any figures of speech. It is the style of much contemporary newspaper prose. Cicero thought it was best suited for teaching, and indeed, the plain style is the idiom of the best schoolbooks of our age.(Kenneth Cmiel, Democratic Eloquence: The Fight Over Popular Speech in Nineteenth-Century America. University of California Press, 1990) The Power of the Plain Style In political language, plainness is powerful. Of the people, by the people, for the people. Ask not what your country can do for you. I have a dream. This is especially so for language designed to be heard, like speeches and debate exchanges, rather than read from a page. People absorb and retain information in smaller increments through the ear than through the eye. Thus the classic intonations of every major religion have the simple, repetitive cadence also found in the best political speeches. In the beginning. And it was good. Let us pray.†(James Fallows, Who Will Win? The Atlantic, October, 2016) Cicero on the Plain Style Just as some women are said to be handsomer when unadorned- this very lack of ornament becomes them- so the plain style gives pleasure when unembellished. . . . All noticeable ornament, pearls as it were, will be excluded; not even curling irons will be used. All cosmetics, artificial white and red, will be rejected. Only elegance and neatness will remain. The language will be pure Latin, plain and clear; propriety will always be the chief aim.(Cicero, De Oratore) The Rise of the Plain Style in English At the beginning of the 17th century, the Senecan plain style enjoyed a significant and widespread boost in prestige: this came from playwrights like [Ben] Jonson, low-church divines (who equated ornate persuasion with deceit), and, above all, scientists. Francis Bacon was particularly effective in associating Senecan plainness with the aims of empiricism and inductive method: the new science demanded a prose in which as few words as possible interfered with the presentation of object reality.(David Rosen, Power, Plain English, and the Rise of Modern Poetry, Yale University Press, 2006)The Royal Societys Prescription for a Plain StyleIt will suffice my present purpose to point out what has been done by the Royal Society towards the correcting of its excesses in Natural Philosophy . . ..They have, therefore, been most rigorous in putting in execution the only Remedy that can be found for this extravagance, and that has been a constant Resolution to reject all the amplifications, digre ssions, and swellings of style: to return back to the primitive purity, and shortness, when men delivered so many things almost in an equal number of words. They have exacted from all their members, a close, naked, natural way of speaking; positive expressions, clear senses, a native easiness; bringing all things as near the Mathematical plainness as they can: and preferring the language of Artizans, Countrymen, and Merchants, before that, of Wits, or Scholars.(Thomas Sprat, The History of the Royal Society, 1667) Example of the Plain Style: Jonathan Swift [B]ecause it is idle to propose remedies before we are assured of the disease, or to be in fear till we are convinced of the danger, I shall first show in general that the nation is extremely corrupted in religion and morals; and then I will offer a short scheme for the reformation of both.As to the first, I know it is reckoned but a form of speech when divines complain of the wickedness of the age; however, I believe, upon a fair comparison with other times and countries, it would be found an undoubted truth.For, first, to deliver nothing but plain matter of fact, without exaggeration or satire, I suppose it will be granted that hardly one in a hundred among our people of quality or gentry appears to act by any principle of religion; that great numbers of them do entirely discard it, and are ready to own their disbelief of all revelation in ordinary discourse. Nor is the case much better among the vulgar, especially in great towns, where the profaneness and ignorance of handicraftsm en, small traders, servants, and the like, are to a degree very hard to be imagined greater. Then it is observed abroad that no race of mortals have so little sense of religion as the English soldiers; to confirm which, I have been often told by great officers of the army that in the whole compass of their acquaintance they could not recollect three of their profession who seemed to regard or believe one syllable of the gospel: and the same at least may be affirmed of the fleet. The consequences of all which upon the actions of men are equally manifest. They never go about as in former times to hide or palliate their vices, but expose them freely to view like any other common occurrences of life, without the least reproach from the world or themselves. . . .(Jonathan Swift, A Project for the Advancement of Religion and the Reformation of Manners, 1709) Example of the Plain Style: George Orwell Modern English, especially written English, is full of bad habits which spread by imitation and which can be avoided if one is willing to take the necessary trouble. If one gets rid of these habits one can think more clearly, and to think clearly is a necessary first step towards political regeneration: so that the fight against bad English is not frivolous and is not the exclusive concern of professional writers. I will come back to this presently, and I hope that by that time the meaning of what I have said here will have become clearer.(George Orwell, Politics and the English Language, 1946) Hugh Kenner on the Disorienting Plain Style of Swift and Orwell Plain prose, the plain style, is the most disorienting form of discourse yet invented by man. Swift in the 18th century, George Orwell in the 20th are two of its very few masters. And both were political writers- theres a connection. . . .Plain style is a populist style and one that suited writers like Swift, Mencken, and Orwell. Homely diction is its hallmark, also one-two-three syntax, the show of candor and the artifice of seeming to be grounded outside language in what is called fact- the domain where a condemned man can be observed as he silently avoids a puddle [in Orwells A Hanging] and your prose will report the observation and no one will doubt it. Such prose simulates the words anyone who was there and awake might later have spoken spontaneously. On a written page, . . . the spontaneous can only be a contrivance. . . .The plain style feigns a candid observer. Such is its great advantage for persuading. From behind its mask of calm candor, the writer with political intention s can appeal, in seeming disinterest, to people whose pride is their no-nonsense connoisseurship of fact. And such is the trickiness of language that he may find he must deceive them to enlighten them. . . .What the masters of the plain style demonstrate is how futile is anyones hope of subduing humanity to an austere ideal. Straightness will prove crooked, the gain will be short-term, vision will be fabrication and simplicity an intricate contrivance. Likewise, no probity, no sincerity, can ever subdue the inner contradictions of speaking plainly.(Hugh Kenner, The Politics of the Plain. The New York Times, September 15, 1985)

The Kostenki Archaeological Sites

The Kostenki Archaeological Sites Kostenki refers to a complex of open-air archaeological sites located in the Pokrovsky Valley of Russia, on the west bank of the Don River, about 400 kilometers (250 miles) south of Moscow and 40 km (25 mi) south of the city of Voronezh, Russia. Together, they contain important evidence concerning the timing and complexity of the various waves of anatomically modern humans as they left Africa some 100,000 or more years ago The main site (Kostenki 14, see page 2) is located near the mouth of a small steep ravine; the upper reaches of this ravine contain evidence of a handful of other Upper Paleolithic occupations. The Kostenki sites lie deeply buried (between 10-20 meters [30-60 feet]) beneath the modern surface. The sites were buried by alluvium which was deposited by the Don River and its tributaries beginning at least 50,000 years ago. Terrace Stratigraphy The occupations at Kostenki include several Late Early Upper Paleolithic levels, dated between 42,000 to 30,000 calibrated years ago (cal BP). Smack dab in the middle of those levels is a layer of volcanic ash, associated with the volcanic eruptions of the Phlegrean Fields of Italy (aka Campanian Ignimbrite or CI Tephra), which erupted about 39,300 cal BP. The stratigraphic sequence at the Kostenki sites are broadly described as containing six main units: Modern levels at the top: black, highly humic soil with abundant bioturbation, churning by living animals, in this case mainly burrowing by rodents.Cover Loam: loess-like deposit with several stacked occupations dated to the Eastern Gravettian (such as Kostenki 1 at 29,000 cal BP; and Epi-Gravettian (Kostenki 11, 14,000-19,000 cal BP)Upper Humic Complex/Bed (UHB): yellowish chalky loam with several stacked occupations, early and mid-Upper Paleolithic, including Initial Upper Paleolithic, Aurignacian, Gravettian and local GorodsovianWhitish Loam: homogenous loam with some sub-horizontal lamination and in the lower part in situ or reworked volcanic ash (CI Tephra, independently dated 39,300 years agoLower Humic Complex/Bed (LHB): stratified loamy deposits with several stacked horizons, early and mid-Upper Paleolithic, including Initial Upper Paleolithic, Aurignacian, Gravettian and local Gorodsovian (similar to UHB)Chalky Loam: upper alluvium stratified with coarse deposits Controversy: Late Early Upper Paleolithic at Kostenki In 2007, the excavators at Kostenki (Anikovich et al.) reported that they had identified occupation levels within and below the ash level. They found the remnants of the Early Upper Paleolithic culture called the Aurignacian Dufour, numerous small bladelets quite similar to lithic tools found in similarly dated sites in western Europe. Prior to Kostenki, the Aurignacian sequence was considered the oldest component associated with modern humans at archaeological sites in Europe, underlain by Mousterian-like deposits representing Neanderthals. At Kostenki, a sophisticated tool kit of prismatic blades, burins, bone antler, and ivory artifacts, and small perforated shell ornaments lies below the CI Tephra and Aurignacian Dufour assemblage: these were identified as an earlier presence of modern humans in Eurasia than previously recognized. The discovery of modern human cultural material below the tephra was quite controversial at the time it was reported, and a debate about the context and date of the tephra arose. That debate was a complex one, best addressed elsewhere. Read more about the Pre-Aurignacian deposits at Kostenki Comments from John Hoffecker concerning initial criticism of the age of the site Since 2007, additional sites such as Byzovaya and Mamontovaya Kurya have lent additional support to the presence of early modern human occupations of the eastern Plains of Russia. Kostenki 14, also known as Markina Gora, is the main site at Kostenki, and it has been found to contain genetic evidence concerning the migration of early modern humans from Africa into Eurasia. Markina Gora is located on the flank of a ravine cut into one of the river terraces. The site covers hundred of meters of sediment within seven cultural levels. Cultural Layer (CL) I, in the Cover Loam, 26,500-27,600 cal BP, Kostenki-Avdeevo cultureCL II, within the Upper Humic Bed (UHB), 31,500-33,600 cal BP, Gorodsovian, mid Upper Paleolithic mammoth bone industryCL III, UHB, 33,200-35,300 cal BP, blade-based and bone industry, Gorodsovian, Mid Upper PaleolithicLVA (layer in volcanic ash, 39,300 cal BP), small assemblage, unipolar blades and Dufour bladelets, AurignacianCL IV in the Lower Humic Bed (LHB), older than the tephra, undiagnostic blade-dominated industryCL IVa, LHB, 36,000-39,100, a few lithics, large numbers of horse bones (at least 50 individual animals)Fossil Soil, LHB, 37,500-40,800 cal BPCL IVb, LHB, 39,900-42,200 cal BP, distinctive Upper Paleolithic, endscrapers, possible horse head out of carved mammoth ivory, human tooth (EMH) A complete early modern human skeleton was recovered from Kostenki 14 in 1954, buried in a tightly flexed position in a oval burial pit (99x39 centimeters or 39x15 inches) which had been dug through the ash layer and then was sealed by Cultural Layer III. The skeleton was direct-dated to 36,262-38,684 cal BP. The skeleton represents an adult man, 20-25 years old with a robust skull and short stature (1.6 meters [5 foot 3 inches]). A few stone flakes, animal bones and a sprinkle of dark red pigment were found in the burial pit. Based on its location within the strata, the skeleton can be generally dated to the Early Upper Paleolithic period. Genomic Sequence from Markina Gora Skeleton In 2014, Eske Willerslev and associates (Seguin-Orlando et al) reported the genomic structure of the skeleton at Markina Gora. They perfomed 12 DNA extractions from the skeletons left arm bone, and compared the sequence to the growing numbers of ancient and modern DNA. They identified genetic relationships between Kostenki 14 and Neanderthalsmore evidence that early modern humans and Neanderthals interbredas well as genetic connections to the Malta individual from Siberia and European Neolithic farmers. Further, they found a fairly distant relationship to Australo-Melanesian or eastern Asian populations. The Markina Gora skeletons DNA indicates a deep-aged human migration out of Africa separate from that of Asian populations, supporting the Southern Dispersal Route as a possible corridor for population of those areas. All humans are derived from the same populations in Africa; but we colonized the world in different waves and perhaps along different exit routes. The genomic data recovered from Markina Gora is further evidence that the population of our world by humans was very complex, and we have a long way to go before we understand it. Excavations at Kostenki Kostenki was discovered in 1879; and a long series of excavations have followed. Kostenki 14 was discovered by P.P. Efimenko in 1928 and has been excavated since the 1950s via a series of trenches. The oldest occupations at the site were reported in 2007, where the combination of great age and sophistication created quite a stir. Sources This glossary entry is a part of the About.com guide to Upper Paleolithic , and the Dictionary of Archaeology. Anikovich MV, Sinitsyn AA, Hoffecker JF, Holliday VT, Popov VV, Lisitsyn SN, Forman SL, Levkovskaya GM, Pospelova GA, Kuzmina IE et al. 2007. Early Upper Paleolithic in Eastern Europe and Implications for the Dispersal of Modern Humans. Science 315(5809):223-226. Hoffecker JF. 2011. The early upper Paleolithic of eastern Europe reconsidered. Evolutionary Anthropology: Issues, News, and Reviews 20(1):24-39. Revedin A, Aranguren B, Becattini R, Longo L, Marconi E, Mariotti Lippi M, Skakun N, Sinitsyn A, Spiridonova E, and Svoboda J. 2010. Thirty thousand-year-old evidence of plant food processing. Proceedings of the National Academy of Sciences 107(44):18815-18819. Seguin-Orlando A, Korneliussen TS, Sikora M, Malaspinas A-S, Manica A, Moltke I, Albrechtsen A, Ko A, Margaryan A, Moiseyev V et al. 2014. Genomic structure in Europeans dating back at least 36,200 years. ScienceExpress 6 November 2014(6 November 2014) doi: 10.1126/science.aaa0114. Soffer O, Adovasio JM, Illingworth JS, Amirkhanov H, Praslov ND, and Street M. 2000. Palaeolithic perishables made permanent. Antiquity 74:812-821. Svendsen JI, Heggen HP, Hufthammer AK, Mangerud J, Pavlov P, and Roebroeks W. 2010. Geo-archaeological investigations of Palaeolithic sites along the Ural Mountains - On the northern presence of humans during the last Ice Age. Quaternary Science Reviews 29(23-24):3138-3156. Svoboda JA. 2007. The Gravettian on the Middle Danube. Paleobiology 19:203-220. Velichko AA, Pisareva VV, Sedov SN, Sinitsyn AA, and Timireva SN. 2009. Paleogeography of Kostenki-14 (Markina Gora). Archaeology, Ethnology and Anthropology of Eurasia 37(4):35-50. doi: 10.1016/j.aeae.2010.02.002

Jacksonville Shipyards Research Paper Example | Topics and Well Written Essays - 250 words

Jacksonville Shipyards - Research Paper Example One thinks that this not a problem that workers should handle among themselves. The company should intervene in such problems because it is their responsibility to free their workplace of any form of sexual harassment. The workers alone cannot resolve this issue. Yes, the treatment of Robinson is a form of sex discrimination because it created an environment which is not conducive to women. Indirectly, the treatment given to Robinson implies that women are not welcome in the shipyard. One does not agree that the male co-workers of Robinson did nothing illegal. In a court interpretation of Title VII of the Civil Rights Act of 1964, it stated that â€Å"employees have the right to work in an environment free from discriminatory intimidation, ridicule and insult† (Clark, 1994). Clearly, what the male co-workers did was a violation of Title VII. How was Lois Robinson harmed? No one pressured her for sexual favors, she was not denied any advancement or wage increases because of her treatment, and she did not suffer a mental breakdown. Rather, she was offended. Although Robinson was not pressured into giving sexual favors nor was she denied wage increases, nor did she suffer any mental breakdown, she was harmed. As Judge Melton ruled, there was a â€Å"visual assault on the sensibilities of female workers† in the shipyard (Lewin, 1991). Robinson was harmed because of the disrespect she suffered from her male co-workers. The harm was more of psychological and emotional. She was not treated with respect and dignity. Yes, one thinks that any employee has a right not to be offended. The workplace should be a place which is fair to all its employees regardless of sex, religion or race. The management of a company must ensure that all employees respect each others’

The Great Purge in the Soviet Union Research Paper

The Great Purge in the Soviet Union - Research Paper Example This essay discusses that the victims were of varied educational backgrounds as Arthur reveals in his work. Rubashov meets other inmates in solitary confinements and realizes that their drive and pattern of thoughts were little inspired by literacy. Their concerns were different, and some would not add value to the noble course that Rubashov believed. A fellow inmate desires to know about his sexual encounters, and that does not ogre well with Rubashov. The suffering and abuse underwent by these individuals are supposed to be more fruitful and shape the future of the other generations. Stalin’s regime featured many trials and was unique in the way they were conducted as they targeted leaders of the Communist Party who had serious allegations leveled against them. They were accused of responsibility for working with the fascist and liaising with capitalistic power in an attempt to have Stalin killed so that they would take power. They would be tried for other accusations regarding the desire to assassinate other Soviet leaders and possibly assume their positions. In 1938 marked the end of the great purge though there are records of committed atrocities between this period and 1953. Arrests and execution would continue until 1953. Arthur’s work would influence many as it shared some insights on the terror posed by the rivals of Stalin. The trials would have many executed and suffer in the hands of this regime. The death of intellectuals would leave the world void of the utterly needed services.

Shrek Media Essay Example for Free

Shrek Media Essay Handsome princes and beautiful princess are things you expect to see in a fairytale. Shrek is a huge exception; it is not your average traditional fairytale. The things that make it unlike any other fairytale are its unique characters, the plot, language and music. Shrek includes plenty of familiar fairy tale faces popping up along the way and even more humour. In this essay I will be discussing how the makers of Shrek use presentational devices to reverse and represent the traditional fairytale. Firstly, the main character of this fairytale is an ogre, Shrek. Shrek, however, is not the usual ugly, smelly, cruel, threatening ogre. Although he may be ugly, and even a bit smelly he is kind, sensitive and has a heart of gold. He is simply misunderstood. The makers of Shrek manage to make Shrek sympathetic and easy to warm to. We see that Shrek is actually lonely and no one will give him a chance because he is ugly and they assume he is this horrendous creature. Another example is Princess Fiona. The usual fairytale princess is beautiful, sweet, kind and gentle. This princess is strong and feisty. Shes assertive and perfectly capable of fighting her own battles. Princesses hang around and wait to be saved, and then let things be done for them. Princess Fiona makes it clear that she is perfectly manageable. Lord Farquaad is another example. A conventional Prince/King is tall, handsome, heroic and kind. This is everything Lord Farquaad isnt, he is lacking in height, scheming and not at all heroic. These characters all go against what a traditional fairy tale would. This is one type of role reversal in the film. Shrek follows a the story of an large but friendly ogre who only wants to lead a peaceful life except he cant because his swamp has been filled with fairy tale creatures that have been banished to there by the short and cruel Lord Farquaad. In order to have all the creatures back where they belong, Shrek must rescue a beautiful young princess who shall become Farquaads bride; in order for him to own the whole kingdom. Shrek agrees to do so, and pairs up with Donkey, a witty mule who talks too much, to complete the quest. All goes well until Shrek begins to fall in love with Princess Fiona. The princess herself turns out to have many hidden talents and secrets. The narrative in itself tells us that this is different from an ordinary fairy tale but also things like exaggeration, incongruity and role reversal tell us this. In the opening scene Shrek is brushing his teeth, he smiles into the mirror and it cracks, he farts in the pond and a dead fish floats up, these are examples of exaggeration.. The language used is not suitable for fairytales, modern language is used and even though there are no rude words actually said, you know they were about to before an interruption. For instance in the opening scene where Shrek flushes the toilet at the same time that he says the word. Parodies make fun of another piece of art by mocking it. The parody is an imitation of the original, but exaggerating it, showing cliches which have been used, to make the original look ridiculous. The scene where Lord Farquaad has to pick which princess he would like to marry via selections put forth by a stolen Magic Mirror is a reference to Dating Game. In one scene, Fiona sings to the birds and accidentally kills one by singing in an extremely high-pitched tone. This is a parody of Disney princesses, who are often shown singing with woodland creatures such as birds. In Shreks swamp, when all the fairytale creatures are there, Papa Bear and Baby Bear are present, and later on we see that she has been turned into a rug. Throughout Shrek, the music is modern rock/pop. The songs used are to be easily recognised by most people. All these things help make Shrek unique, but the computer animations contribute towards the freedom of the cartoons. They are able to anything, therefore imagination and creativity is used well to take advantage of this. In the scene that Shrek, Fiona and Donkey bump into Robin Hood and his men in the woods role reversal is used. Instead of Shrek fighting off the merry men it is Fiona who does all the fighting single-handed. This is also exaggeration, as she takes on all of the men alone. Fiona jumps into the air and freezes in place; the camera hovers around her, giving her time to adjust her hair, before she finishes off two attackers in normal time. This is a reference to the movie The Matrix. This is also an example of incongruity. In this scene, Friar Tuck plays the accordion. When Robin Hood attempts to rescue Princess Fiona the background music changes to a fast jig. When Friar Tuck is knocked out the background music stops immediately. The camera looks down on the merry men from above where Fiona is stood, making them seem smaller and weaker. In conclusion, I think that the makers of Shrek used presentational devises well to reverse the traditional fairytale. Shrek is like the modern day fairytale. It is made unique because the usual stereotypes are reversed; the music is modern, as is the language. Although it is very different from other fairytales it still falls in the category and ends with the familiar happily ever after.

Us Vs Japans Education Essay -- Education

Us Vs Japan's Education Education is the foundation of a strong and productive individual as well as being the foundation for a strong and productive country. Any country that keeps its' people uneducated or does not help to educate them cannot hold them entirely responsible for their actions that result from their lack of education. The United States and Japan both feel very strongly about education and that they need to have well educated people. Both of these countries have educational systems that are similar in some ways and yet very different in other ways. Both the similarities and the differences of these two systems give light to how each of these countries go about educating its' people and how much each of these countries value education. The educational system in Japan has not always been the way it is today. In fact it went through the very drastic changes in the end of the eighteen hundreds and then again in middle of the nineteen hundreds; right after World War II. The Meiji government was the first imperial government and it came into power in 1868. This government had a relatively nonrestrictive textbook policy. Then in 1872 it passed the School System Law, but it still did not include a Textbook Compilation Bureau. In the 1880's, there was a surging of nationalistic sentiment among Confucian scholars and this group was led by Motoda (1818-91). Due to this feeling sweeping the country, Mori Arinori (1847-89) became Education Minister and under his leadership state control on what was taught and what was in textbooks tightened. Then there was the Imperial Rescript on Education of 1890. This document had three themes: that the foundation of the nation is Confucian Values, that the role of education is perfect... ...rent ways; ways that pander to the results they want. Bibliography: A. Education in Japan: A Century of Modern Development Ronald A. Anderson, U.S. Government Printing Office, Washington, 1975 I think that this is a very good source because it was put out by the U.S. Government. B. Education in Japan: A Source Book Edward R. Beauchamp and Richard Rubinger, Garland Publishing, Inc. New York & London, 1989 This was an excellent source because it was very unbiased and factual C. Dimensions of contemporary Japan: Education and Schooling in Japan Since 1945 Edward R Beauchamp Garland Publishing, Inc. New York & London, 1998 This source is also very good and it is very new, which is always a good thing D. The American School 1642-1993 Joel Spring McGraw-Hill Inc., 1994 This was very strait forward and factual, meaning it is a good source.

Group Project for Strategic Management

We all know what SOOT stands for in the business world. There are the Strengths, Weaknesses, Opportunities, and Threats. In a business the management leaders need to be aware of the surroundings for any ideas that may come their way and to be developed and planned out to make a profit and to hold the stakeholders to help make a difference. Apple is in the design, marketing, and development of personal computers and software. Apple is also into digital music players, network solutions, and related accessories (King, 2009).In researching the Apple Corporation, they have a very long history and although they had many changes from when they first started working out of a garage as a bobby they have definitely come a long way. Strengths First of all their strength Is In their technology. They have low debt and brand loyalty, they collaborated with Intel Computers in 2006, and they have a Strong Research & Development Department. Everything in this category is good because it is strong and assures for a good future. Weaknesses Their weaknesses are more compelling than one might think.They are weak in relationship with Intel and Microsoft, a weak presence in the business arena, a weak presence in markets other than education and publishing, and a slow turn around on high demand products. This does not look good for any business. The reasoning behind this category is If they do not make a turnaround, they are going to lose more customers and their sales will go down and their future will look bleak. Opportunities Their opportunities are their online sales of computers are Increasing with rapid speed; Apple Computers should focus to develop new models to cater to the need of customers.Their downloaded music for MPH players Is very marketable. That means more money for them and their colleagues. Threats Now Tort tenet tenants, ten apple steward Ana tenet cell phones are very expensive compared to other companies. The competition is strong and Apple does not look like the y will catch up to them in the laptop division. For their downloaded music, people would prefer going to other sources to download free music instead of paying for it, so that does not look good for their tunes.Introducing the MINI COME CARRYALL Our computers will be less expensive and small enough to fit in a purse or fanny pack; it will also have mini discs. Let everyone know this company the new revelation in technology as the Mini Come Carryall, MAC for short. The plan is to set out to provide a new Marketing product, a new and improved computer with a new kind of footwear. Noticing that Apple has a problem with relationships with Intel and Microsoft tells us that they either do not trust them or they think they are mind readers.This computer company wants to be there for everyone. We can make the computer business better by making a change. The best way to go about acknowledging what another company has is by researching. This company has found that Apple had gotten ideas from the fruit but not making an effort to comply with how to make it work. We will have a review of current measures by the measurement team to determine if they support the indicators if it does, then that ATA needs to organize the strategic measures (Wells, 2003).We will have the Marketing staff going to events all around the United States and having them set up a place to test to see what the customers like and dislike. However, like everything else there are always the pros and cons in strategies. Pros The benefits of globalization has resulted in companies looking for new ways of doing business, learning new techniques, affecting the software manufacturing process, and making funds available for global initiatives (Rumanians, 2010). Our computers will be less expensive and small enough to fit in a purse or fanny pack; it ill also have mini discs.Let this company be known and the Mini Come Carryall, MAC for short. After the person have finished using or playing or anything with the computer, they fill out a survey answering the questions, how simple is the software that was Just tried and how they liked it, and what did they like most or least about it, and what are their thoughts on the new product and would they buy it? This is simple but yet affective. The strategy that this computer company has come up with is very simple; we have a plan to be there for the customer, to talk to our partners on weekly basis, and to have meetings once a month.The people that we hire for Data input will have the knowledge for the computer system. There will be internal and external audits every week. We will also get rid of the overhead so our products will be better and less expensive. The opinions of a potential customer are worth more as a strategic plan than not advertising. The data processor will then input the numbers or letters into the system, then the results will be more tangible and more realistic and the numbers will be a true number to have a better outcome and to sell ore AT ten product .Free downloads Trot our Wesley wall make sure customers keep coming back. Cons As for the cons, many things can happen to where it will seem that it is a bad idea or plan. For example, not enough money but if the management plans it right they will be able to rent cars and save money for the trip. Another thing is not be motivated and not hiring the right people. Some people might not like advertising in public, having a new market that they are unsure about with little or no training. Not having the right vendors is a waste of time and money. Buyers are being more cautious about investing.Not being in touch with the stakeholders and managers and not letting them know what is happening in the world of computers and software. Conclusion This paper has shown that the research about Apple Inc. With a SOOT analysis and pros and cons are more likely to happen if management is not sure of a plan. This paper also introduced a new market in a mini computer. Strat egic planning is a source of having the right tools and the right people to make new marketing ideas work for the company. Making the right choice of vendors will save time and money for going global.

Datril Case Essay

My recommendation to Marvin Koslow is to follow the first approach of pricing Datril at par with Tylenol ($2.85 retail price, $1.69 trade cost), leveraging Bristol-Myers’ brand name, and positioning Datril as an analgesic with similar relief effects to the those of the already successful, aspirin-based Bufferin and Excedin, but more gentle on the stomach, and without the side effects of aspirin. By doing so, Datril will primarily target aspirin users, specifically those from Bufferin’s and Excedin’s current consumer base, who suffer from upset stomach. I explain my rationale below. According to the case, when Datril was introduced to test markets per the strategy I recommended, it failed to achieve the projected sales figures within the first month. Although I have no access to those sales projections, I could argue that the may have been overoptimistic. The reason is that Tylenol was well established (8% market share) in the analgesic market which has traditiona lly been dominated by aspirin-based products. Therefore, directly competing against Tylenol at the same price is unlikely to result in quick market share and monetary gains within a month. Koslow should have allowed more time, say a medium run of 6 months to match duration of the marketing expenses to be committed, before thinking about switching to the other strategy. In addition, it can also be argued that the early success of Datril in the test market with the lower selling price may not be representative of its true performance over the medium to long run. Before defending my recommendation in detail, I would like to highlight the most prominent risk of introducing Datril as a cheaper alternative to Tylenol: not accounting for the competitor’s repositioning or defensive marketing strategies. Those could include the following: o One of the quickest responses that McNeil Labs could come up with is to reduce the price to trade, and subsequently the selling price, of Tylenol to match that of Datril. Doing so could result is public accusations of false advertising, thereby reversing the quick gains that Datril could make, and potentially wasting the $6 million on inaccurate communication of information to the public, which could potentially result in insulted, angry and dissatisfied customers due the feeling that they have been deceived. Bristol-Myers will have to incur the cost of pulling all current advertisements, and an additional cost of having to launch another advertising campaign. o McNeil could also respond by changing its currently conservative advertising approach (i.e. focusing on physicians and trade) by aggressively advertising Tylenol to the public, exploiting the fact that its current advertising expenditure is less than $2 million a year and possibly even utilizing the power and expertise of the mother company, Johnson & Johnson. This could potentially solidify the sales and market share of Tylenol, making it an even tougher competition to Datril. Given Tylenol’s market share, the speed of executing either one of the above strategies, or both together, could heavily minimize Datril’s penetration of the market. Furthermore, per Exhibit A, Datril will need to sell 13.3 million bottles (at a trade cost of $1.05) or 60 million (at a trade cost of 70 cents) just to break-even. This is highly inefficient, in terms of both numbers contribution margin, compared to Tylenol. Moreover, given the actual quantities of Tylenol sold in 1974 (around 19.1 million bottles per Exhibit B), Datril’s achievement of break-even quantities seems even more doubtful, given the risks highlighted above. Quality cannot be a differentiation because both products are virtually identical as pain relievers; therefore the best strategy is to combine the well-established reputation of Bristol-Myers, the well-known effectiveness of Bufferin and Excedin, with the value or differentiation being the gentleness of the product on upset stomach. Furthermore, Bristol-Myers possesses a large consumer base for its aspirin-based products, a base that is larger than that of McNeil Labs’ Tylenol users. This is Bristol-Myers’ main competitive advantage; its own consumers who may suffer from the typical side effects of aspirin. Targeting those specific customers and communicating to them the value of eliminated side effects should be Datril’s positioning and differentiating strategy. Cannibalization from Bufferin and Excedin, should it happen, should not necessarily be viewed negatively, since my recommended selling price of $2.85 is double that of these aspirin products. Exhibit A – Break-Even Analysis for Tylenol and the different pricing scenarios for Datril (per bottle of 100 pills) Breakeven Analysis for Product Tylenol Approach 1 – Same price as Tylenol Approach 2a – Cheaper than Tylenol Approach 2b – Cheaper w/lowered trade cost $ $ $ $ Unit Cost (Variable Cost) 0.60 0.60 0.60 0.60 Trade Cost (Selling Price to Retailers) $ 1.69 $ 1.69 $ 1.05 $ 0.70 Fixed Cost (Advertising) 2,000,000 6,000,000 6,000,000 6,000,000 Break-Even Quantity [Fixed Cost/(Trade Cost-Unit Cost)] 1,834,862 5,504,587 13,333,333 60,000,000 Contribution Margin (Unit) 64% 64% 43% 14%

Tourism Development in Tunisia Essay Example

Tourism Development in Tunisia Essay Example Tourism Development in Tunisia Essay Tourism Development in Tunisia Essay Much of the findings are based on my own observations on the impacts of tourism as I travelled around Tunisia. The three principle aspects of sustainability are social, economic and environment impacts which I used as my three elemates for measuring sustainability. Beach tourism has been present in Tunisia since the 1960’s where as saharan tourism although was started during the 1980’s it is still very much developing and aiming to gain its own indepence from beach tourism in Tunisia. Beach tourism is a success for Tunisia in terms of economic benefits, the traditional Tunisian culture has faded in the coastal regions, there is also a strong reliance on the tourism industry making the region very vulnerable and enviromentally the lack of freshwater and wastewater manage do not appear to be something the coastal region is tackling despite how much water is used in this type of tourism. Saharan tourism on the other hand does not appear to be receive that much economically from tourism compared to beach tourism, however the social impacts of tourism seem to less the and the environmental issues in Tunisia seems to be something that the interior regions are working towards solving. To conclude this report finds that saharan tourism is neither more sustainable nor less sustainable than beach tourism because both have negative aspects and positive aspects that need to more balance. 2. 1 Objective The purpose of this report is to; I. Explore and discuss the impact of tourism development between the coastal and interior region of Tunisia. II. Identify whether Saharan Tourism is more sustainable than Beach Tourism in Tunisia. 3. 1 Methodology amp; Sources of Data When comparing the impact of tourism development between the coastal region and the interior region of Tunisia an in field study was done. Much of this investigation is based on my observations in the field as a learning diary was conducted giving a detailed day to day description of places visited across Tunisia and my thoughts on the experience. However I along with my group members did conducted a number of activities on the places visited and in some destinations we got the opportunity to carry out various questionnaires on local Tunisians and tourists to find out their thoughts on tourism in Tunisia. In order to conduct a full comparative analysis between the interior and coastal regions the destinations of Hammamet, Sfax Douz and Tozeur which were visited during the trip to Tunisia have been chosen as the regions I intend to focus this investigation on. I. Critique of Methods Used The fact that the research for this investigation was conducted in the field meant that I was able to get a first hand look at the impacts and ultimately gather some primary data. However, the in field study did have many flaws, which made it difficult and unethical to compare the interior region of Tunisia with the coastal region. Firstly, the local participants interviewed were those working directly or indirectly in the tourism industry i. e. local business owners or hoteliers which meant that their feedback could have been biased because they economical benefit from tourism. Similarly, the feedback from the tourists interviewed in Tunisia could have been influenced by the fact that they were wrapped in a tourist bubble therefore failing to acknowledge the negative impacts tourism development many be having. What may have made this study more feasible is if questionnaires were conducted on locals who did not have any involvement in the tourism industry. Another flaw in this investigation is the measuring of sustainability, sustainability is a complex and difficult objective to measure; the challenge in measuring sustainability is how we measure one negative impact against another. For example; tourism in the coastal region of Tunisia maybe more economically beneficial but cause more negative environmental impacts where as tourism in the interior region may receive less economic benefits but have less negative environmental impacts, therefore how would you measure which one is more sustainable. 4. 1 Interpretation amp; Findings I. Sustainability and Alternative Tourism In order to determine whether Saharan Tourism is more sustainable than Beach Tourism in Tunisia it is important to explain the definition of sustainability in tourism and its relationship with alternative tourism development. The term sustainable tourism is defined by WTO as; â€Å"Tourism that meets the needs of present tourists and host regions while protecting and enhancing opportunity for the future. Rather than being a type of product, it is an ethos that underpins all tourism activities. As such, it is integral to all aspects of tourism development and management rather than being an add-on component The objective of sustainable tourism is to retain the economic and social advantages of tourism development while reducing or mitigating any undesirable impacts on the natural, historic, cultural or social environment. This is achieved by balancing the needs of tourists with those of the destination†. (World Tourism Organisation) The principles of sustainability relate to the economic, social and environmental elements of tourism development, in order for sustainability to be achieved on a long term basis these three aspects need to be balanced. Alternative forms tourism have over the years been increasing as strategies employed by many destinations as a way of eliminating the negative effects associated with mass tourism (characterized by the three‘s’ sun, sand and sea). II. Beach Tourism in Tunisia The presence of tourism in Tunisia dates back to 1960’s when the country received attention from North European tour operators seeking to expand low cost packaged tours to new destinations outside Europe. The development of tourism from this date has been very much focused on package tours to coastal regions such as Hammamet and Sousse. Tourism in these regions has been economically beneficial as main jobs in these regions are tourism related either directly or indirectly. However tourism development has made the country very vulnerable due to a reliance on tour operators and over concentrated focus on beach tourism. III. Saharan Tourism in Tunisia At present the Tunisian government is trying to shake off the destinations reputation as offering coastal resorts and cheap accommodation, one way in which they intend to do this is by diversifying the products on offer to tourists. One of these products being Saharan Tourism, in the late 1980’s the government recognized that in order to compete in the international tourism market then they would need to exploit the wealth of potential for tourism in the Saharan regions of the country. Not only to compete with the European destinations such as Turkey, Spain and Croatia but to provide a solution to the economic troubles of deprived regions in the Sahara and help preserve their cultural and natural heritage. However despite the governments efforts to promote the sector in these regions by offering tax incentives for private operator’s tourist activities in the region has been slow and not yet gained its independence from the coastal trade. IV. A Comparative Analysis of Hammamet, Sfax, Tozeur amp; Douz i. Socio-Cultural I observed when visiting the coastal resort of Hammamet that the region appeared to have lost some of it cultural heritage, this was increasingly vident in the Yasmine Hammamet region which houses a new medina built for tourist consumption instead of being a historic monument built to house locals. Throughout Hammamet it was clear that the presents of tourism over the years has meant that the countries traditional Islamic and Arabic culture has been invaded by western cultural characteristics. While touring the medina’s in Hammamet there were a number of designer western products on sell and the dress code of the locals was much more westernized too. However this did not seem to be a negative or conflicting situation between the locals which was confirmed by one local male participant interviewed, who was asked whether there was a conflict between the young and old generations because of the cultural changes in the region. His response was that there was not a conflict between the different generations and that tourism in the area has not been the only catalysis for cultural change international television and technology in the region has also been a cause. In Sfax local not far off the east coast of Tunisia the issue of modernization and westernization are also evident there however Sfax is much over polluted and industrialized in comparison to Hammamet. Compared to Hammamet and Sfax the interior regions Tozeur and Douz were much more traditional in terms of cultural dress code and infrastructure. What was also different about the interior region was the interactions with local Tunisians, as we travelled out of the tourist zones to different cultural attractions in the interior of Tunisia you get a more authentic feel of the Tunisian culture. One example of this was in Douz where we got to go to a local shisha cafe not far from our hotel, which was filled with local Tunisians mainly men smoking shisha and socializing with other locals and tourists alike. Another socio-cultural difference between the interior and coastal regions is the amount of people that live in these areas. From visiting these four towns in Tunisia it is evident that the rural parts of Tunisia are being slow abandoned for the urban areas. (Figure 1. Showing a staged performance for tourists in Yasmine Hammamet Medina) ii. Economic Economically, is clear that Hammamet is very dependent on tourism which I was informed of by a local medina stall own who we interviewed while visiting Hammamet old medina. When questioning the stall owner he informed us that tourism was very unpredictable particularly during the recent recession because tourism in the area fell, as tourism is the main source of income to the economy in the area this means that the locals are in a very unstable situation. Other evidence of how reliant Hammamet is on tourism was shown by how pushy and aggressive the stall owners and those working in the medinas were to get tourism to purchase from their shops. The stall owner also informed us that although tourism is unstable it has been beneficial for locals by providing jobs particularly as agriculture in this area is declining as I was informed of by the interviewed participant. This was considerably different from Tozeur and particularly Douz as I observed visiting Douz market, the workers and stall owners were not as pushy to get us to buy from their shops and were more adamant on the prices they expect us to pay for their goods. In Tozeur, Douz and the surrounding areas just outside of these towns there was plenty of signs of agricultural activity, for example olive and date production which is why these regions seem less economically reliant on tourism. Although the Tozeur did not seem very depend on tourism the same cannot be said for the mountain oases just outside the Tozeur town where I observed children hustling for us to buy their jewellery which is shown in figure 2. Figure 2. iii. Environment Lack of freshwater and wastewater are the central concerns in throughout Tunisia, in Hammamet and Sfax there were no obvious signs of how the region is tackling these issue. Which is quiet worrying considering that mass tourism has the highest demand for water, due to accommodation and facilities such as golf courses and swimming pools. However when we questioned a local hotel worker on the negative environmental impacts of tourism in this area he seem sure that there were not any. In Tozeur and Douz and other interior regions visited there was evidence that freshwater was something they were tackling this was particularly evident in Kairouran where I got observe the water dam and a well where water is pumped by a camel (shown in Figure 3) and also Tozeur where there has been heavy investment has been in place to tackle groundwater shortages. In Douz I were informed by our tour guide that sand storms were a big issue in the region and that the government was work towards solving the situation, as many locals had to moving from the region because there houses had been completely covered by the sand. Figure 3. Conclusion Based on my findings comparing the interior region with the coastal region, I feel that Saharan tourism neither more sustainable nor less sustainable than beach tourism in Tunisia. Saharan tourism is something that is still very much developing in Tunisia, there is evidence that once it is fully developed it will be more sustainable than beach tourism but present there not enough evidence to suggest that Saharan tourism is benefiting enough economical for it to be deemed a sustainable objective. Although environmentally and socially there is evidence that sustainable objectives are being met these three aspects of sustainability need to be balanced in order for Saharan tourism work as a sustainable development. Appendix Figure 1. showing a staged performance for tourists in Yasmine Hammamet Medina)†¦.. pg 6 Figure 2 ( Showing children hustling in the mountain oases outside Tozeur )†¦.. Pg 7 Figure 3 (Showing a camel pumping a well in Kairouran)†¦. Pg 8 Bibliography Stefano L. , Freshwater and Tourism in the Mediterranean, June 2004, WWF Mediterranean Programme Hosni E. , Strategy for Sustainable Tourism Development in the Sahara, 2000, UNESCO Cooper C. , Fletcher J. , Fyall A. , Gilbert D. amp; Wanhill S. , Tourism; Principles and Practice, 4th edition, 2008, Prentice Hill Websites www. unwto. com

A Look at the Valley and Ridge

A Look at the Valley and Ridge Viewed from above, the Valley and Ridge physiographic province is one of the most defining features of the Appalachian Mountains; its alternating, narrow ridges and valleys almost resemble a corduroy pattern. The province is situated west of the Blue Ridge Mountain province and east of the Appalachian Plateau. Like the rest of the Appalachian Highlands Region, the Valley and Ridge moves from southwest to northeast (from Alabama to New York).   The Great Valley, which makes up the eastern portion of the Valley and Ridge, is known by more than 10 different regional names over its 1,200-mile path. It has hosted settlements on its fertile soils and served as a north-south travel route for a very long time.  The western half of the Valley and Ridge is comprised of the Cumberland Mountains to the south and Allegheny Mountains to the north; the boundary between the two is located in West Virginia. Many mountain ridges in the province rise upwards of 4,000 feet. Geologic Background Geologically, the Valley and Ridge is very different than the Blue Ridge Mountain province, even though the neighboring provinces were shaped during many of the same mountain building episodes and both rise to above-average elevations. The Valley and Ridge rocks are almost entirely sedimentary and were initially deposited during the Paleozoic era. During this time, an ocean covered much of eastern North America.  You can find many marine fossils in the province as evidence, including brachiopods, crinoids and trilobites. This ocean, along with the erosion of bordering landmasses, generated large amounts of sedimentary rock.   The ocean eventually came to a close in the Alleghanian orogeny, as the North American and African protocontinents came together to form Pangea. As the continents collided, the sediment and rock stuck between them had nowhere to go. It was put under stress from the approaching landmass and folded into great anticlines and synclines. These layers were then thrust up to 200 miles westward.   Since mountain building ceased around 200 million years ago, the rocks have eroded to form the present-day landscape. Harder, more erosion-resistant sedimentary rocks like sandstone and conglomerate cap the tops of ridges, while softer rocks like limestone, dolomite and shale have eroded into valleys.  The folds decrease in deformation moving west until they die out underneath the Appalachian Plateau.   Places to See Natural Chimney Park, Virginia - These towering rock structures, reaching heights of 120 feet, are the result of karst topography. Hard columns of limestone rock were deposited during the Cambrian and withstood the test of time as the surrounding rock eroded away.   Folds and faults of Georgia - Dramatic anticlines and synclines can be seen within roadcuts throughout the entire Valley and Ridge, and Georgia is no exception. Check out Taylor Ridge, Rockmart slate folds and the Rising Fawn thrust fault.   Spruce Knob, West Virginia - At 4,863 feet, Spruce Knob is the highest point in West Virginia, the Allegheny Mountains and the entire Valley and Ridge province.   Cumberland Gap, Virginia, Tennessee and Kentucky - Often referenced in folk and blues music, the Cumberland Gap is a natural pass through the Cumberland Mountains. Daniel Boone first marked this trail in 1775, and it served as the gateway to the West into the 20th century.   Horseshoe Curve, Pennsylvania - Although more of a historical or cultural landmark, Horseshoe Curve is a great example of geologys influence on civilization and transportation. The imposing Allegheny Mountains long stood as a barrier to efficient travel across the state. This engineering marvel was completed in 1854 and reduced the Philadelphia-to-Pittsburgh travel time from 4 days to 15 hours.

World War II Essay Example | Topics and Well Written Essays - 1000 words

World War II - Essay Example This political philosophy as a doctrine of war was contained in his famous book, On War which was adopted as one of the key literature in the Naval War College, the Air War College, the Army War College. Needless to say, Clausewitz military philosophy is central at the US Military schools that even the Marines philosophical manual which is essentially a distillation of  On War, and the newer Marine Corps Doctrinal Publications contained the philosophical philosophy of Clauswitz about war. Considering this circumstances, and after examination of Patton’s military career, pronouncements as a soldier, Patton indeed subscribed to political school of thought in military philosophy. In addition, Patton went to military school (Virginia Military Institute and United States Military Academy) whose course syllabus and teachings were peppered with the political philosophy of Clausewitz. Above all, US military during the Second World War already adopted the policy that is consistent to Political Doctrine of war that the military and its war, is an instrument of the state as it advances or protect its national interest. The doctrine holds that war and its soldier is subordinate to the state. It is a rational instrument of a government as it expresses its national policy. According to this doctrine, wars are being waged by state to achieve certain goals and objectives as it advance or protect its interest. This military doctrine holds that war is not to be waged for the sake of waging war or out of vain grandiosity but as an act of self-defense, assertion of national interest or both. Unlike the other military philosophy that viewed war as a bane and a source of misery, such as the cataclysmic philosophy, the political doctrine of war does not necessarily view as intrinsically evil, but rather a rational instrument that a state must be capable of. Consistent with this, political doctrine also presuppose that to become an effective state instrument, costs of war

Police academy or Finger printing or Federal, state local agency Essay

Police academy or Finger printing or Federal, state local agency qualifications chose one of the three topic that you feel comfortable with - Essay Example cted the practice of law enforcement, the history of the technique, legal and ethical issues involving the use of the technique, practical implications of the technique for law enforcement personal at various levels, and future prospects for fingerprinting must be analyzed. Finger prints have had many definitions throughout history, and have been used in art, science, and law enforcement. The contemporary definition of a fingerprint states that a finger print can be defined as the unique pattern created by the friction ridges on all or part of a digit, or finger (â€Å"Glossary†, 2009). The term friction ridge is not intuitive. Friction ridges rare the scientific name for the raised portion of the outermost layer of skin, called the epidermis, that forms the unique shapes found in fingerprints (â€Å"Glossary†, 2009). Friction ridges form on the fingers, palm, toes, and soles of the feet of the fetus before it is born (Cowger, 1992, p.1). Despite the growth that occurs in childhood and adolescence, the patter of the friction ridges does not change, and thus provides the only physical characteristic of human kind with the specificity to identify an individual. Human beings first noticed fingerprints in prehistoric times. The earliest fingerprints are included as decorative elements in cave paintings found in Nova Scotia that date back thousands of years (German, 2006). In ancient Babylon, merchants recognized that though many people have similar patterns, no two individuals have the same exact fingerprint. These merchants used fingerprints as official seals on business agreements, much as contemporary merchants would use a Federal Identification or Social Security number (German, 2006). Similar methods of using fingerprints to identify merchants and government officials were found in fourteenth century Persia and China (German, 2006). These cultures made use of the impressions left by fingerprints as a tool for identification on documents, but did little